Webpage design:

We can determine if information on the webpage is easily understood and that searching for information is easy to find. Given that our attention span is seldom extended beyond 30 seconds, before moving on to a competitors webpage, it is vital that the information is presented in a manner that is clear and easy to find.  Eye tracking shows visually how well your webpage is designed and if not , we can improve it for you to get the vital information to your visitors before they get bored with your page.

3 clicks and they gone…

 Our eye tracker analyses how many clicks and the sequence they used to get to the vital information users are looking for.  If your customer has not found the information within 3 clicks , they move on.  So keeping them interested and having the information presented in an interesting and layered format is very important if you want them to stay hooked on your product.

We use a cross-section of users under controlled conditions in our lab, we can see where the webpage design is flawed and provide you with advice on how to improve the effectiveness of your page.

If you need an assessment of your webpage let us know, we can help you keep your customers interested.